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  • Fourth-generation of Kia’s flagship SUV arrives in Kenya, introducing drivers to a world of redefined boldness
  • New Sorento is the first vehicle to be based on Kia’s new-generation midsize SUV platform
  • With its impressive suite of features, the new Sorento is Kia’s most high-tech car ever.

Kia’s fourth generation of flagship SUVs has finally arrived, with the all-new Sorento arriving in Kenya for the very first time. Powerful, progressive, and versatile, the exciting new model nimbly pairs cutting-edge tech features with family-friendly practicality. This distinguishes it as one of the most efficient and comfortable sporty utilities ever made.

The first vehicle to be based on Kia’s new-generation midsize SUV platform, the Sorento is equipped with a larger body; enabling drivers to maximize cargo and luggage space. Sitting at the heart of Kia’s refreshed SUV line-up — which also includes the Sonet, Seltos, Sorento, and Sportage — the Sorento’s redefined exterior and attractive cabin set it apart as much more than a work of engineering efficiency. Its innovative design catches the eye, adding a new layer of luxury to the Kia driving experience.

This experience is enlivened by a modern suite of leading-edge features that firmly establish the Sorento as Kia’s most high-tech car ever. The vehicle’s progressive connectivity, driver assistance, and infotainment technologies immerse drivers in a connected world of ease. Along with the advanced graphics of its user-friendly 8-inch display and smartphone connectivity, these features make traveling safer and less stressful, providing complete peace of mind.

“The new Sorento signals a new era for Kia and midsize SUVs. The stunning new model promises so much practicality, comfort, and entertainment for the whole family, appealing to adventurous drivers who are as passionate about exploring the world as they are about the subtle flourishes, fine finishes, and allure of luxurious statement vehicles. Boasting so much luggage and cargo space, the Sorento is a roomy delight, exhibiting Kia’s signature versatility — a feature that has endeared the brand to so many car enthusiasts across MEA. Its advanced tech specifications and the responsiveness of its impressive infotainment system make it suited to the modern driver, delivering the level of connectivity. Today’s motorists demand more.” said Yaser Shabsogh, Chief Operating Officer, Regional HQs, Middle

East & Africa. “The new Sorento flies the flag for Kia and our reinvigorated line-up of SUVs. It represents the very best of contemporary car-making, sitting on the shoulders of its predecessors to reach new heights of engineering excellence.”

The all-new Kia Sorento, available at Shelbourne Motors Kia has won “Best large family car” at the Parkers New Car Awards 2022. The awards, now in its fifth year, seek to find the best cars on sale today. Judges praised the Sorento for its desirable yet sensible nature, along with its capable mix of technology and practicality.

[Insert quote from the distributor – e.g. “Our customers in KSA have been counting down the days to the Sorento’s arrival. We are proud to deliver to them one of Kia’s most advanced models, a flagship SUV which has evolved over 18 years of existence into one of Kia’s most technically advanced, globally loved products.”]


About Kia Motors Corporation

Kia Motors ( is a maker of world-class quality vehicles for the young-at-heart. Founded in 1944, Kia today sells around 3 million vehicles a year in 190 countries, with more than 52,000 employees worldwide, annual revenues of over US$49 billion, and manufacturing facilities in five countries. Kia is the major sponsor of the Australian Open, official automotive partner of FIFA, official partner of the UEFA Europa League, and main partner of League of Legends European Championship 2019. The company’s brand slogan — “The Power to Surprise” — represents Kia’s global commitment to surprise the world with exciting, inspiring experiences that go beyond expectations. Visit the Kia Motors Global Media Center for more information: